Who is Ghost Bear and why are we working to build Nature Labs to advance nature literacy?
In many ways, this isn’t the first step of a new journey, but the continuation of one that began eight years ago.
When we met, we discovered that we shared a frustration that society is increasingly losing its grounding, personal connection to the land. Far more troubling, both us saw through the lens of our respective careers that even fewer people are being schooled in the relationship between nature and cultural diversity, healthy communities and a strong economy.
Our first step, obviously, wasn’t to launch a new movement or build a new project, it was to listen and learn. Mostly, we wanted to better understand why this was happening and what could be done to reverse this trend.
To spark conversations, as many of our long-time followers know, we decided to spend considerable time over the last decade immersed in nature, documenting the remarkable stories of our fragile biodiversity. These stories then enabled us to travel coast to coast to coast – from the communities high above the Arctic Circle to the rural, resource-based towns of Canada’s west to the multicultural big cities of Canada’s east. With each conversation we’ve had – including many with you – we started to understand what everyday citizens think about their environment and how we talk about the issues that impact it.
Nature unites us all. By making the seemingly irrelevant relevant, it’s possible to showcase that nothing is black and white and, through better education, a more thoughtful and engaged citizenry is possible – one that intrinsically knows that nature matters.
After all, nature is a fundamental building block of life, and when communicated well, should transcend politics, geography and age. Yet we need to be inspired to put aside our differences and engage in hard conversations, be open to thinking critically about the problems at hand and, together, rally behind promising solutions that allow innovation to trump compromise.
Hearing this, we began to see that a generational shift is needed in our understanding and appreciation for nature and only in the doing can we unite all citizens, from every walk of life, to work toward a common purpose of a better world for all life.
This starts with helping our educators be equipped with the tools they need to help students make connections while asking the better questions. This is how we find newer answers to old problems. And this is why we decided to leave our old lives behind and launch Ghost Bear to help build Nature Labs, a project that we hope enables us to do our part to affect positive change for nature and people.
Join us! Find out how.
HELP US BUILD A CANADA WHERE MILLIONS SUPPORT ENVIRONMENTAL LITERACY IN THE CLASSROOM AND MILLIONS ACT WITH A FOUNDATION OF NATURE LITERACY.
Whether it’s $10 or $1000, every dollar counts.
Federally registered non-profit #1063793-9